Capabilities and Qualifications

 

Listed below is a small sampling of recent client assignments performed by UCIS.

 

 

  •  Allocation of marketing and promotional resources among 500 different sales territories using advanced algorithms and prediction models for a large eastern telecommunications company (transfers across all industries).

 

  • Design and implementation of a customer cross-selling program for a large utility and a national energy (de-regulated) marketing company, providing a strong platform across all industries marketing their various energy products and energy management services to small and medium businesses.

 

  • Development of a Market and Sales Tracking system, (DMAST™ – Data Management and Solutions Tracking), for a major energy marketing firm allowing for the client to input disparate, in-house data and information sets to allow for segmentation, data manipulation and modification and output files to other systems.

 

  • Development of an overall strategic planning study for building deeper penetration and more profitable volume in the small business market for a major West Coast Power Marketing Company - also applicable for a variety of industry products and services.

 

  • Development of a comprehensive market-sizing project to identify targets in and outside of service territory for building additional volume in the small and middle markets for a regional western natural gas product and service provider.

 

  • Identification of the total market and identification of the best potential prospects for a major Broadband initiative.

 

  • Identification and characterization of the total xDSL market, by size, nationally, for a major telephone company.

 

  • Identification of individual claims involving potential fraud or abuse for a major Business insurer. This program involved significant utilization of advanced pattern recognition techniques.

 

  • Development of a database and predictive model for targetinghigher accident risk prospects based on work force characteristics for a major insurance carrier.

 

  • Design and development of a low-cost, yet comprehensive abstract analytical desktop workstation tool for an electric utility – subsequently made available to all clients (DMAST™).

 

  • Design and implementation of a risk classification model for targeting lower risk prospects for a major financial service company.

 

  • Development of a parent and subsidiary cross-selling database identifying prospects for a major non-profit. 

 

  • Identification of market segmentation opportunities in the Small Business Market for a variety of clients. (UPS, Satellite, Facility Management, ESCO, etc.)

 

  • Created many classification and customer characterization models to predict the “best” customer for various products and services both within the existing client customer base and for the external marketplace.

 

  • Plus, numerous other assignments in identifying and targeting profitable strategic segments within commercial customer databases.

 

  • UCIS’s compiled National Database of Businesses and UCIS’s Site Base databases, along with the utilization of our vendor-supplied databases, are developed through detailed linkage programs that tie together over 174 separate files and tables.  This allows for:
  • Extremely high match rates to client customer bases averaging over 85% for UCIS’s business matching and over 99% for UCIS’s residential/consumer matches.
  • Detailed appending of both financial, locational, and demographic information to the client’s bases.
  • The ability to create customized client propensity fields for cross-selling, propensity to purchase products and services.
  • Both macro and micro econometric analysis from local jurisdictions to overall national trends.